Sengoku MARKETING
Well, make it a wee bit rarer.
Yes, we’re talking about one of the essences in marketing: Strike while the iron’s hot! And by the picture above, you’d probably know what familiar brand of pizza it’s collaborating with. Second incarnation of Code Geass, anyone? And that’s just for starters. Let’s put it this way:
- Cover for their bags of rice, fit for a samurai
If you’re feeling thirsty, be sure to get some thirst-quenching Sengoku BASARA canned drinks:
Guess the flavor!
And if you guys are feeling piggish, feel free to grab some Sengoku BASARA pizza, courtesy of Pizza Hut!
It's not Code Geass.
The pizza thing is very sensible. Heck, maybe even the drinks too. But a bag of rice? Well, it is true that Japan has not only been known as the country of innovation, but the land of the unorthodox as well.
If we learned anything from Pizza Hut, it’s that animation has become a powerful medium to promote a company’s products. It’s not the first time though, as evidenced by the likes of the Evangelion remake and Code Geass among others. But is this (possibly) growing trend going to cause an oversaturation of sorts or is it something fans of games and animation will be able to tolerate? Only time will tell.
(Pictures and info courtesy of Kotaku and Alafista.com)
Well, this marketing with daily products is actually quite a practice already. Try to look up the milk candy that’s branded with Kannagi or that motor oil that’s got Lucky Star on it. I heard there was a wine with moe characters on it sometime ago too.
You do have to admire the working minds of those handling the marketing of these things in general. They can take advantage of putting some brand on some product no one would probably expect to see is something that may be unorthodox, which speaks volumes by itself.
It suddenly kinda reminded me of some animated franchise branded and sold as canned bread available in vending machines. Who would’ve imagined?